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LuXXXembourg
Nation Branding: Porn Sites R Us.
Luxembourg has a national program to promote the image of
the country, through an agency in charge of “Nation-Branding”. “Let’s Make it
Happen” slogan summarizes the ambition of Luxembourg’s Nation Branding. It
happened 42,000,0000,000 last year.
That’s 42 billion visits last year to Pornhub owned by
Mindgeek, headquartered at 32 Boulevard Royal, L-2449 Luxembourg. Trust this
but want to verify? That number is +352 208880 900. With that bleeding edge
porn company Luxembourg can boast to be the home of the “industry-leading
exclusive technologies driving unparalleled performance”. See, Luxembourg makes
it happen!
Or in other terms, Luxembourg makes it happen daily for 115
million Pornhub visitors! Which is good enough for them to claim, “high volume
of traffic and market penetration”. Interested to join the team? “Explore
openings” and “check out our latest positions available at Mindgeek”.
Interrupting that bright business model according to TheGuardian, is a petition started by a US group called Exodus Cry, accusing
Pornhub to protect rape and revenge porn. Mindgeek denies and assures that it
has solid procedures in place to remove illegal content.
There are no known reactions from Luxembourg authorities
yet. But given Luxembourg’s harsh treatment of hateful language on social media
(people got jail terms), it will be a challenge to upset one of the standard
bearers of Nation Branding with similar harshness.
