Monday, January 11, 2010

When Luxembourg promotes itself

The Luxembourg Government has launched an interesting and creative video campaign to promote Luxembourg.

http://www.promoteluxembourg.com/content/business

In a series of 10 clips, various facets of Luxembourg life and business are presented in a dynamic way. Really well done. Good job!


It is a surprisingly coordinated effort in a country that boasts one hundred medieval castles, a reason to visit there all by itself. But I'm rather talking about the one hundred strongholds, reservations and privileged territories staked out by jealous politicians and civil servants who in any country make such a common effort usually impossible. So, behind the project some magic occurred to make this a unified effort.


There is only one thing that intrigues me. Psst, Producer! I know that none of your clients really supervised you. Were they bureaucrats? But that one thing, was it done on purpose? An oversight? A typo?


BUROCRACY IS MISSPELLED! But on second thought, leave it in there. It shows that Luxembourg knows nothing about bureaucracy, cannot figure out how it works or how it is spelled. With some afterthought, it is a subliminal way to document that Burocracy, or whatever, doesn't exist in Luxembourg.


You could also turn this into a quiz: the first person, myself excepted of course, to find a typo wins a free trip for two to Luxembourg.






1 comment:

  1. Burocracy has finally become Bureaucracy at least since this January 30. Or earlier.
    That's nineteen days Max only to accomplish the following: Someone had to say something about the misspelling, the ad-hoc commission sent a letter to the PR firm, the PR firm hired Mr Harraps and Shorter to verify the allegation of misspelling, the PR firm sent a letter with the change order to the producer requesting a quote. The quote was sent via letter to the PR firm and then to the ad-hoc commission, who sent to the inspection of finance. They put a stamp on it without further investigation I believe. Otherwise it could not have been done in such a short time.Proof demonstrated.
    No country on Earth can match this un-bureaucratic problem solving.

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