Tuesday, July 31, 2012

After the Tour de France 2012, the Schleck Team RNT spiraling down


My orchids. It takes some patience, discipline and work. Photo ET

Enovos Ends Sponsorship 

With RadioShack-Nissan

Bikeworldnews reported about this public statement from Enovos, the Luxembourg energy company, cutting its support to the team.

“As part of its partnership with the Luxembourg cycling team Leopard Trek, then , Enovos wishes to express its satisfaction with the way things went in 2011,” reads a press release from the company. “It transpired that with the sponsorship of the Leopard Trek team in 2011 gave a very satisfactory level visibility, branding and communications for the Group Enovos. Additionally, results were at the level expected.
“Unfortunately, the 2012 season has not brought the desired results,” it continues. “Considering only the sporting angle, this is part of the risk of sponsorship. However, the image that the RadioShack-Nissan-Trek team has given this year is by no means in line with the image that Enovos wants to communicate. There have been too many negatives have since the beginning of the year. Finally the withdrawal of Fränk Schleck from the , following an abnormal result of a doping control, led Enovos to reconsider its partnership with RadioShack-Nissan-Trek.
“Therefore, the sponsorship agreement is terminated by Enovos with effect from 1 August 2012,” it concludes. “Enovos strongly deplores the events of recent months. However, as a socially responsible company, Enovos does not wish to continue this partnership, as the values representing the image of Enovos are not compatible with the affairs developing around RadioShack-Nissan-Trek.”


Of course, this isn't good news. A miserable season, an accident for Andy Schleck, a brewing political-financial scandal involving Flavio Becca, the founder of the Leopard team, and a doping accusation against Frank Schleck. That's a little much for a team that has not been successful. An old friend used to say: "If it is a success, no one asks how much did it cost".


For my part, if I may be just a little presumptuous: I would have preferred that the Schlecks would have followed my free advice from July 2009, advocating an early alliance with RadioShack and  Lance Armstrong for the reasons explained here: 


http://egidethein.blogspot.com/2009/07/luxembourg-tour-de-france-armstrong.html


I believe it was a mistake to delay such a decision and to opt instead for a "Luxembourg" solution, which had to have the following shortcomings: shortness of (financial) breath of the main sponsor, a tiny market for endorsements, absence of any serious research facility to enhance preparedness of the team and equipment. I'm sure some object with some sarcasms about Lance Armstrong's "preparedness." And even there, I would defend the option that was available at the time.


Where to go from here? Simply, go through the hell you have now and find a team. A good team. Not one with primadonnas only. Prepare seriously, work hard and show what you can, if possible with early successes in the 2013 season. The talent is there. Maybe you Schleck brothers  should watch your advisers. At least my advice is free advice. You Leopards! Put a tiger in your tank! Arrh, Frank, not literally!

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