LuXXXembourg Nation Branding: Porn Sites R Us.

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LuXXXembourg Nation Branding: Porn Sites R Us.

Luxembourg has a national program to promote the image of the country, through an agency in charge of “Nation-Branding”. “Let’s Make it Happen” slogan summarizes the ambition of Luxembourg’s Nation Branding. It happened 42,000,0000,000 last year.

That’s 42 billion visits last year to Pornhub owned by Mindgeek, headquartered at 32 Boulevard Royal, L-2449 Luxembourg. Trust this but want to verify? That number is +352 208880 900. With that bleeding edge porn company Luxembourg can boast to be the home of the “industry-leading exclusive technologies driving unparalleled performance”. See, Luxembourg makes it happen!

Or in other terms, Luxembourg makes it happen daily for 115 million Pornhub visitors! Which is good enough for them to claim, “high volume of traffic and market penetration”. Interested to join the team? “Explore openings” and “check out our latest positions available at Mindgeek”.

Interrupting that bright business model according to TheGuardian, is a petition started by a US group called Exodus Cry, accusing Pornhub to protect rape and revenge porn. Mindgeek denies and assures that it has solid procedures in place to remove illegal content.

There are no known reactions from Luxembourg authorities yet. But given Luxembourg’s harsh treatment of hateful language on social media (people got jail terms), it will be a challenge to upset one of the standard bearers of Nation Branding with similar harshness.