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| My Orchids. Phalaneopsis "Pure Innocence". Photo ET |
The New York Times and
Luxembourg’s nation branding
Yesterday’s New York
Times carried an article with the title: “Luxembourg Goes in for an Image Makeover”.
As usual the story is well researched, though it
may not please everyone in Luxembourg. In the meantime we are working on a
slogan to get rid of the bad reputation we garnered over the last decade. The
effort will cost $1 million in 2016.
Mario Hirsch is mentioned: “Mario Hirsch, a
political scientist, said such marketing campaigns are “made to divert, to keep
people from questioning things.”
Alright, may I suggest a slogan: “Luxembourg, we
think we are better than you think?” Of course I'd offer a discount.
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