Tuesday, August 19, 2014

Ennert de Steiler, Luxembourg, or Starbucks?


My Orchids. Cattleya Brassavola nodosa "Latte"
Photo ET

















Ennert de Steiler, Luxembourg, or Starbucks?

"What do Luxembourgers think their country needs most? According to a poll by the country’s national newspaper, it’s Starbucks. The nearest one is a lengthy drive away in neighbouring Germany, so unless you want to take your Luxembourgish business associate on an impromptu road trip, that skinny soy latte is off the cards."

Now of course we are lamenting the missed opportunity that was offered to Luxembourg on a silver platter. We could have had our first Starbucks more than four years ago, when Cynthia Stroum was nominated to be the US Ambassador to Luxembourg. Said the White House: “Cynthia Stroum has been an angel investor in over 20 successful technology, biotechnology and retail start-up companies, including Starbucks Coffee Company.”

She intended to bring a Starbucks along as far as I remember. But then happened that Washington thing with her new job, a tale of a queen size mattress and a handful bottles of wine, and for a few bucks our Star was gone. After the intrigue was over, her replacement probably had to swear to never put a foot into a Starbucks. But could you see the monster success that the opening ceremony of Starbucks Luxembourg would be, with Cynthia cutting the ribbon and the US Ambassador not attending?

Thanks to FT for the story. I didn’t know what else the heck to write either in the midst of August. 



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