My Orchids. Cattleya Brassavola nodosa "Latte" Photo ET |
Ennert de Steiler, Luxembourg, or Starbucks?
"What do Luxembourgers
think their country needs most? According to a poll by the country’s national newspaper, it’s
Starbucks. The nearest one is a lengthy drive away in neighbouring Germany, so
unless you want to take your Luxembourgish business associate on an impromptu
road trip, that skinny soy latte is off the cards."
Now of course we are
lamenting the missed opportunity that was offered to Luxembourg on a silver
platter. We could have had our first Starbucks more than four years ago, when
Cynthia Stroum was nominated to be the US Ambassador to Luxembourg. Said the
White House: “Cynthia Stroum has been an angel investor in over 20 successful
technology, biotechnology and retail start-up companies, including Starbucks
Coffee Company.”
She intended to bring a
Starbucks along as far as I remember. But then happened that Washington thing
with her new job, a tale of a queen size mattress and a handful bottles of wine,
and for a few bucks our Star was gone. After the intrigue was over, her
replacement probably had to swear to never put a foot into a Starbucks. But
could you see the monster success that the opening ceremony of Starbucks Luxembourg
would be, with Cynthia cutting the ribbon and the US Ambassador not attending?
Thanks to FT for the
story. I didn’t know what else the heck to write either in the midst of August.
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